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Make use of Google Tag Manager

You want to measure the success of campaigns and use Google Tag Manager. To get the right insights, set up so-called 'events' in your GTM account. To do this, use the following IDs.
ElementAvailable IDs
Registerstart_registration
step_register_submit
cancel-registration-button
decline_invitation
E-ticketdownload_ticket_button
Tell-a-friendstep_ready_tell_a_friend
show_preview_button
tell_a_friend_submit_button
tell_a_friend_cancel_button
Workshopsstep_choose_submit
Webinarswebinar_session_takeover
webinar_confirm_session_takeover
webinar_cancel
webinar_continue
webinar_planning_continue
Paid eventsstep_redeem_promotion
step_invoice_submit
step_confirm_upper_pay_online
step_confirm_upper_bank_transfer
step_confirmation_lower_pay_online
step_confirmation_lower_bank_transfer
sidebar_pay_online
sidebar_bank_transfer
step_transaction_retry
step_ready_retry
Practical tip
To use Google Tag Manager, link the measurement code to the event website. In the following help article, Dana explains how to do this:

How do I measure statistics from the event website?

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Halito! formulas

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Last updated

29 December 2021

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