Make use of Google Tag Manager

Introduction

You want to measure the success of campaigns and use Google Tag Manager. To get the right insights, set up so-called 'events' in your GTM account. To do this, use the following IDs.

Element	Available IDs
Register	start_registration step_register_submit cancel-registration-button decline_invitation
E-ticket	download_ticket_button
Tell-a-friend	step_ready_tell_a_friend show_preview_button tell_a_friend_submit_button tell_a_friend_cancel_button
Workshops	step_choose_submit
Webinars	webinar_session_takeover webinar_confirm_session_takeover webinar_cancel webinar_continue webinar_planning_continue
Paid events	step_redeem_promotion step_invoice_submit step_confirm_upper_pay_online step_confirm_upper_bank_transfer step_confirmation_lower_pay_online step_confirmation_lower_bank_transfer sidebar_pay_online sidebar_bank_transfer step_transaction_retry step_ready_retry

Practical tip

To use Google Tag Manager, link the measurement code to the event website. In the following help article, Matthias Goossens explains how to do this:

How do I measure statistics from the event website?

Do you have any questions?

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Make use of Google Tag Manager

Introduction

In this help-article

Do you have any questions?

In this help-article

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