- Open the event website
- Copy ( CTRL+ C) the domain name you want to refer visitors to. This can be the homepage, but also another page.
- Paste ( CTRL+ V) the domain name into an online QR code generator and generate the QR code
- Download the QR code and use it in your offline communication
Practical tip
Websites where you can generate a QR code are for example:
Practical tip
By adding UTM codes to the domain name for which you generate a QR code, you measure the success of the offline communication. In that case it is important to measure the statistics of the event website with Google Analytics. Dana explains how to do this in the following help article:
How do I measure event website statistics?
Good to know
Once the QR code has been generated, the domain name cannot be modified; the redirect will then no longer work. Therefore, think carefully in advance about the domain name you want to use.
