Keep the following points in mind when designing email campaigns:
- Have an up-to-date guest list of relations who expect to receive an email from you
- Avoid words (especially in the subject) that are related to spam, such as medical treatments, drugs, sexually oriented topics, cryptocurrency and casinos
- Do not use special special characters in words
- Limit the number of images and hyperlinks in an email campaign
Practical tip
If you are organizing an internal event, take extra measures for a successful delivery of email campaigns. In the following help article, Dana explains how to do this: